Start Here: Why You Deserve a Brand Session
Jump in with both feet. Just keep swimming. Ready. Aim. Fire.
We’re all for moving fast and being decisive, but there’s something to be said for starting at the beginning. When creating a new business, or trying to change the direction of an existing one, it can feel like you spend all of your time talking about it. And you probably are, but are you talking about the right things?
Even if you spend every hour of the day talking about your new business, it’s important to stop, take a breath, gather the team around the table, and have a real conversation about what you’re building. Not about which sconces should go in the dining room or whether you can afford that really cool oven, but about the guiding principles of your brand.
We know that sounds heady and intangible, but it’s actually very practical. A brand session is critical to bringing your team into alignment on the big picture—it defines your true north. You may have a perfect, complete vision of your new business, but if it only lives inside your head, it’s almost impossible to transform that vision into reality. If everyone on the team has a slightly different vision of the goal, you run the risk of ending up with a mish-mash of a brand.
We kick off every branding project with a brand session for one simple reason: to define the brand in a way that brings everyone together on the same path.
The session itself is what’s really important; a guided conversation that explores the most critical aspects of your new business. We’ll dig into the areas that are key to your success, things like: the values that are the foundation of your brand, where your concept falls within the bigger market, and the things that make you stand out from your competition.
We customize each session, based on each client’s needs, but what remains the same is the results. Not only do you walk out of the room immediately after the session with a better understanding of your own brand, but but we wrap things up with a brand summary report, ready to be shared with potential investors and landlords, and incorporated into training materials.
Bottom line? It’s time to start at the beginning and build a strong foundation for your brand. Then, you can get that cool oven.