We’ll give you this Snapchat, in the social-photo-app game your logo is a standout. Whether that was the intent or just a remnant from your Pictaboo beginnings, it is effective in at least being different.
But let’s step back. Suppose you are knocking on our door looking for some branding (next time email or call us first, you completely interrupted our dart game). We’re sitting in the conference room and you’re pitching us this cool new concept. The UI is rock solid, you’re ebbing into UAT and all you need is a new logo to polish off the package. We’re in. We’re fans of any technology that allows us to share regrettable content without lasting repercussions.
We sent this out to our design team and here are the results. One logo, three ways.
“The idea behind this logo is to describe the app’s function. Since Snapchat content expires, I captured the essence through an “eye” icon positioned at the top of an hourglass to describe the single direction cycle and time sensitivity of what one can see. Ultimately this achieves an instant visual relation between the icon and the app’s function.” – Uriel
“Let’s just keep it bold and simple. The camera and message-bubble are already familiar in our collective app-psyche, so we’ll let the contrast and color be the standout and help cut through any con-fuchsia. Yeah, I said it.” – Josh
“This logo is meant to convey the lack of permanence in Snapchat images and videos—they’re over before you know it—in a ‘snap’. Used as a conversational tool, Snapchat is friendly and somewhat quirky. The slight vintage style and coloring is used to illustrate that fact and relay the happiness and humor it can bring to all who use it. It’s snappy—a Snap-Happy-Appy.” – Emily