by Josh, Creative & Design
Millennials, millennials, those damn millennials. Just the mention quickly diverges into a fist-shaking critique of their work habits, emotional sensitivity, and their cyborgian connection to social media. Well, we’re not here to jump on that conversation. We like millennials. In fact, with nearly $1.3 trillion in purchasing power and almost 50% of their food expenses coming from dining out, we LOVE millennials. Gen Z on the other hand, geez it’s like they are a bunch of socially conscious, risk-averse babies. Basically, the younger generation will never be as hard-working/enlightened/pleasant-smelling/athletic or as awesome as our generation, says EVERY GENERATION EVER. Continue Reading…
Sometimes you just feel that a food concept is going to be successful. Even better when you know you can build the right brand around it to make it so. What’s even more rare is when you have this realization while posing in front of an Instagram kiosk at Hollywood & Highland cramming a marshmallow-oreo-vanilla-bean-ice-cream-waffle in your face (check it out at @wafflejack). Introducing Wafflejack, it’s going to be a fun ride.