The restaurant industry is hard, restaurant marketing isn’t easy. But restaurant people—they’re amazing. We have had the opportunity, and good fortune to do restaurant branding and marketing for some of the biggest names in the industry—Wolfgang Puck, Gordon Ramsey, Joachim Splichal to name a few—but it’s the small restaurants, or at least the humble beginnings, that truly warm our hearts. This February, we’re especially in love with the women-led and women-founded restaurants.
Handel’s Ice Cream is an ice cream empire with the sweetest legacy—founded in the summer heat of 1945 by Alice Handel, today Handel’s has locations from coast to coast and is growing fast. We’re supporting them with an approach to social media that is as fresh as their ice cream, and restaurant marketing that showcases both the quality of their ice cream, and the joy of indulging in a sweet scoop.
Idyllwild Tavern just might be the best restaurant in Burbank, and we’re helping their female founder establish the restaurant’s brand and build the business through savvy restaurant marketing, compelling visuals and social media. Not only is their founder a woman, but they are just about to announce a new female chef to lead what is already a female-led kitchen. All of which makes their food taste even better. Check them out on Resy.
We are endlessly impressed by the staying power of Suzanne Goin and Caroline Styne. In addition to their restaurant empire, they also lead the Food + Wine program at the Hollywood Bowl, and they do it right. It’s not just their names on the marquee, they are truly committed to serving great food at the Bowl, and we’ve been helping them tell that story for ten years. From the RFP development and concepts for the first food carts to the annual rebrand and remarketing of the Bowl’s restaurants and concession stands, we’ve been there celebrating their leadership (and loving the Fried Chicken!).
Wrapping up our female-forward round up is Sip Fresh. Founded by one of Wetzel’s Pretzels’ first franchisees, Sip Fresh brings fruit-forward drinks and smoothies to malls across the US, and just opened their first Colorado location to grand opening lines. We’re helping them make a splash with LTOs and social media as fresh as their drinks.
