Let’s be honest – you can get a good taco anywhere, and we love living in a world with a taco truck on every corner. But there’s a big difference between leaning over a well-sauced taco in a parking lot and the vacation-in-a-single-meal experience that you can get at Sol Cocina.

Everyone needs an escape these days, and we did a restaurant rebrand for Xperience Restaurant Group’s growing mini-chain Sol Cocina with that in mind. After a strategic brand session with their team, we captured the effortless elegance of a high-end Baja resort, no passport required. At the heart of our rebrand: the interplay of shadow and light at the Baja coast. The shadowed places created by bright sunlight, the golden glow of flickering firelight, and the way day-drinking blends seamlessly into dinner when you’re on vacation. 

Our restaurant rebrand transformed Sol into a place to see and be seen; a place to shine. Hand-drawn icons, glamorous photography, and intricate typography capture the immersive restaurant experience, and now Sol has a story to tell.