There’s a not-so-new bakery brand in Los Angeles. You’ve definitely had Cadoro’s bread – whether stacked with avocado at La La Land Kind Cafe or loaded with fillings at Fat Sal’s. You might have met the owners at the Santa Monica Farmer’s Market, or picked up their loaves at your neighborhood Bristol Farms. But until now, you haven’t seen what the masters of baking do when given the chance to create the whole culinary experience. They’re now making sandwiches, toasts and dips of their own for the new Cadoro Cafe.
Taking an established B2B business and creating a whole new bakery brand that spoke to consumers was our mission in this project – capturing the intrigue of a bakery’s own cafe and converting it into a craving for breakfast sandwiches strong enough to draw people to a quiet corner of Inglewood.
We strategically created this bakery brand extension from start to finish; starting with the oversized sliding gate turned billboard. Taking inspiration from the Inglewood neighborhood that has been home to Cadoro for twenty years, we loaded it with bold, bright graphics that meld street art, pop art and, of course, bread. It’s familiar, but reimagined, and started building anticipation for the cafe from the first stroke of paint. (Shout-out to Hattas for taking our design to reality.)
From the gate, the new bakery brand extends to every guest touchpoint. Our graphics climb the walls to create even more neighborhood visibility, make their mark on menus and packaging, and spread to the digital platforms. Our social photography is as bright as the branding – showing the food you want, mouth-watering, over-the-top and on-the-go.
The bold, iconic graphics of Cadoro’s new bakery brand create a unified experience for guests. From the first glimpse of the gate that tells you you’re in the right place to the moment you post a photo of your sandwich on social, the bright designs are a constant, friendly companion. It’s a bold new mark on Cadoro’s long-time neighborhood.