If you see a crowd gathered around the corner from West LA’s favorite foodie neighborhood Sawtelle, odds are good that it’s for client Odd One Out and their authentic Taiwanese craft milk tea. Even before their grand opening last week, the Odd One Out brand was an instant success at their first U.S. location, with lines out the door and an immediate cult following. Originating in the heart of Taiwanese tea culture, Odd One Out is elevating the boba experience through quality, craft and hospitality.

Translating their existing Taiwanese brand to appeal to a Los Angeles audience also required breaking through the aura of exclusivity that sometimes surrounds authentic boba culture. Educating our community about Odd One Out’s quality ingredients, unusual flavors and labor-intensive processes while keeping our content fun, engaging and on-brand was a challenge that paid off at the grand opening. Through graphic design and social media content, we made milk tea more approachable. Our videos, posts, and collaboration with strategically picked influencers bridged the gap between unfamiliar and extraODDinary, driving sellout crowds.

Long before the grand opening, our vibrant environmental signage captured the attention of commuters and passers-by. We turned a location around the corner from Sawtelle into an asset by creating eye-catching signage that served as a billboard during the final days of construction through to the grand opening and beyond. As traffic backs up on Olympic

Lucky for everyone, Odd One Out’s products are worth the wait, and their grand opening is just the beginning. Their second location is already in the works for Santa Monica.