Dueling docs on Netflix and Hulu have made the Fyre Festival, well, fire right now. But before that infamous failure there was another music festival that dreamed big and didn’t quite make it: NiFi.
You’ve probably never heard of it because there wasn’t much drama or sensationalism. There was no Ja Rule, no misleading models, floppy cheese sandwiches, or lord-of-the-flies-esque glamping manarchy (come on dudes you didn’t have to desecrate tents). NiFi just quietly didn’t happen. What did happen though was the creation of some great branding, lofty conceptual design, a ripping music track, and a hell of a lot of fun putting it all together. Rock In Peace NiFi.