As a marketing and branding agency, we’re always looking for ways we can set our clients apart. Our recent project for client Slater’s 50/50 let us capitalize on the year’s biggest marketing tool — video content. Want to hear a fun fact? 45% of people watch more than an hour of Facebook or YouTube videos a week. Combining playful, bold marketing pieces with engagement-oriented social media platforms is an insanely effective way to get the word out about food, and make sure your brand stands out from a sea of competitors.

Slater’s 50/50 is known for their loud, unapologetic approach to “Burgers. Bacon. Beer.” We created equally amped-up set of videos for their most recent offering: The Impossible Burger. With so much buzz among young, savvy audiences for Impossible Foods, this called for something dynamic and craveable.

Six Degrees LA introduced the world to the #SlatersImpossibleChallenge, created to catch the attention of both current carnivorous customers and brand new audiences. We brought in Slater’s founder Scott Slater to transitioning the headline-grabbing concoction of 2009 to the brand of the future, showcasing the chain’s ingredient option overload and never-back-down attitude.

The #SlatersImpossibleChallenge debuted on social media and the Slater’s website, getting Slater’s in people’s faces and on their mind all day long.

Crafted to be the optimal length and format for Facebook audiences and shareability (social video generates 1200% more shares than text and images combined), these videos continue to rack up the views for Slater’s and spread the gospel of the Impossible.