From a brand perspective, “Stu and His Friends Support Stu and the Kids” does not seem to be a great event name. Aside from being very clear that someone name “Stu” is looking for support, it doesn’t provide a lot of clues to either the cause or the event. But, despite the cryptic naming, Stu’s event is one that everyone looks forward to each year and one we’ve been proud to support for a number of years.
What you need to know is that Stu’s “Friends” are some of Los Angeles’s best chefs, and “the Kids” are underserved and orphaned children from the Hill Tribe in Northern Thailand. Stu is Stuart Skversky, and he’s made it his mission to help these kids; he teaches English and cooking to the younger kids, and raises money to help the older kids get a college education and build themselves a better future.
The first fundraiser for Stu and the Kids was held in 2011, and it’s grown tremendously each year. We got involved in 2014, and have helped each year since then. Over the years, we’ve helped with everything from finding a location (OK, it was a parking lot), to making the hand-drawn logo, and, of course, volunteering to take out the trash at the event. This year, we created the event’s signature graphic and event-day signage, and handled Stu’s Facebook advertising and content calendar.
The event has grown so popular that there were plenty of volunteers to take out the trash, so we got to focus on taking pictures of the food as we sampled it, and went live on Facebook for his presentation, from thank-yous to Thai dancers. The past weekend’s fundraiser featured some of LA’s top chefs and restaurants – including Walter Manzke, Neal Fraser, Jason Neroni, Sherry Yard and Ray Garcia – not to mention chefs Jet Tila and Rocco Whalen. We’re honored to be in such talented company and help raise money for Stu and the Kids. See you next year!
Thanks to Erik Fischer Photography and Victor Vic Photography.