We want to make things look better. That’s what Beautify Earth wants, too. Their mission is to link up loving artists with unloved spaces to turn them into something everyone can love. Yeah, we used “love” 3 times because there is a lot needed right now and Pico Boulevard in Santa Monica was a great place to start.
Our lead designer, Uriel Bautista, took charge of the design, planning, and application. He also moonlighted as the mechanical lift operator (shhh…don’t tell OSHA). Literally, in the moonlight.
“Unurban Coffee House has one of the chillest vibes in Santa Monica. The owner, staff and regulars are filled with positive energy. They do open mic nights, it’s cozy and funky. This place’s atmosphere rejuvenates my hope in good people. The mission was to have the exterior match the spirit of the inside. So, I used their existing logo as a focal point and rays of energy radiating from it. With organic ribbons and leaves in visually-pleasing colors, the wall was filled with expanding love. It was an unforgettable experience.”