Sometimes you just feel that a food concept is going to be successful. Even better when you know you can build the right brand around it to make it so. What’s even more rare is when you have this realization while posing in front of an Instagram kiosk at Hollywood & Highland cramming a marshmallow-oreo-vanilla-bean-ice-cream-waffle in your face (check it out at @wafflejack). Introducing Wafflejack, it’s going to be a fun ride.