BLACK ANGUS STEAKHOUSE
To stand out against their something-for-everyone casual dining counterparts, we brought Black Angus back to its roots as The American Steakhouse. Their cowboy was rousted from retirement to give voice to the brand – bold, genuine and unapologetic. High-end, mouthwatering photography and bold copy revitalized the brand, and we carried that across every aspect, from in-store menus, POP and environmental graphics to digital marketing and print advertising.
![6DG_InstaPostHighlights_09193](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG_InstaPostHighlights_09193.jpg)
![6DG-blackangus-filet](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-filet.jpg)
![6DG-blackangus-menu2](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-menu2.jpg)
![6DG-blackangus-barandbeef](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-barandbeef.jpg)
![6DG-blackangus-ipad](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-ipad.jpg)
![6DG-blackangus-buysteak](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-buysteak1.jpg)
![6DG-blackangus-interior](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-interior.jpg)
![6DG-blackangus-food-togo2](https://sixdegreesla.com/wp-content/uploads/2015/12/6DG-blackangus-food-togo2.jpg)
TWISTED by WETZEL'S
We created a brand as colorful as Fruity Pebbles on an ice cream cone, an interior environment as over-the-top as their loaded bitz, and merchandise & uniform as fun as a Cookies & Cream Pretz with Benefits. After years of brand development and creative ideation (slowed down by a global pandemic), we were excited to see the Twist Nation come together for an epic #twistoff. After an anticipation-building social campaign, the only thing bigger than the lines at the Grand Opening were the smiles when people saw the brand brought to life.
![6DG_work_TWST-1](https://sixdegreesla.com/wp-content/uploads/2014/12/6DG_work_TWST-1.jpg)
![6DG_work_TWST-4](https://sixdegreesla.com/wp-content/uploads/2014/12/6DG_work_TWST-4.jpg)
![6DG_work_TWST-3](https://sixdegreesla.com/wp-content/uploads/2014/12/6DG_work_TWST-3.gif)
![6DG_work_TWST-2](https://sixdegreesla.com/wp-content/uploads/2014/12/6DG_work_TWST-2.jpg)