Welcome to the Wetzside! Wetzel’s Pretzels isn’t just a snack, it’s a lifestyle. On the go, sun-drenched, and carb-filled, oh, and often found in the hands (or sets) of some major celebs. And who can blame them – when that fresh-baked buttery aroma hits you, all sense of free will is lost. You’ll come to with an crumpled yellow bag in your hand, salt on your shirt, and complete satisfaction.
Our initial scope was to help strategize new revenue streams, but our exploration quickly expanded into a fresh progression of the overall brand, huge social growth, and, oh yeah, their #WetzInALifetime Rose Parade Float concept. Don’t worry, it’s still fresh-baked and buttery.