WETZEL'S PRETZELS

Welcome to the Wetzside! Wetzel’s Pretzels isn’t just a snack, it’s a lifestyle. On the go, sun-drenched, and often found in the hands of some major celebs. And while the aroma of a freshly baked buttery pretzel is irresistible, even a pretzel needs a brand to be successful.

For eight years, we built the Wetzel’s brand, building a community of Wetzsiders—reaching brand loyalists on social media and through a new app & email marketing. We helped develop new revenue streams, launch new and limited time products, open new locations, and most importantly, increased sales!