THE HOLLYWOOD BOWL

The Bowl has been one Los Angeles’s favorite summer traditions for more than 100 years, but their Food + Wine program is fresher than ever this season. We worked with Suzanne Goin, Caroline Styne, and their partners at Sodexo to bring a bold new look to their signature concession stands — you can’t miss Chao’s Popcorn, but it’s worth the walk up the hill for Suzanne’s Fried Chicken and the all-new Burritos.

We also introduced a new brand for the grab-and-go Marketplaces throughout the property. Through video, signage and packaging, we built a brand that conveys the quality and care that make the Marketplaces worth a visit. In the first few weeks of the 2025 season, the main Marketplace was up 34% in sales.