SIX DEGREES LA SIX DEGREES LA
  • WORK
  • ABOUT
  • CONTACT
  • BLOG
  • Instagram
Close
  • WORK
  • ABOUT
  • CONTACT
  • BLOG
  • Instagram

If you’ve eaten a pretzel somewhere other than a sports venue or brew-pub then chances are it was Wetzel’s Pretzels. Wetzel’s is one of those brands that’s just always been there. You wouldn’t know it through advertising. Their viral content isn’t popping up on Buzzfeed (unless being consumed by Kardashians). But when that fresh-baked buttery aroma hits you, all sense of free will is lost. You’ll come to with an crumpled yellow bag in your hand, salt on your shirt, and complete satisfaction.

But even a brand with that kind of Pavlovian cravability needs to evolve. Our initial scope was to help strategize new revenue streams but our exploration quickly expanded into photoshoots, new creative, and a fresh progression of the overall brand. Don’t worry, it’s still fresh-baked and buttery.

Here’s where it was:

 

Here’s where we’re taking it:

 

 

SaveSave

SaveSave

Related Posts:

  • A look at Tokyo BentoA look at Tokyo Bento
  • Top Food Trends for 2019Top Food Trends for 2019
  • Bánh Mì in VietnamBánh Mì in Vietnam
  • Infographic: Reboot Your BrandInfographic: Reboot Your Brand
  • Boozy: Bourbon SeriesBoozy: Bourbon Series
Posted in: As Seen in 6D Author: sixdegreesla

Share

FacebookTwitter
  • Back to Blog
  • Prev
  • Next

Copyright © 2023 Six Degrees LA