THE HOLLYWOOD BOWL

The Hollywood Bowl is 100 years old and looks more amazing than ever, in part thanks to fresh new branding and signage for the Food + Wine program. We worked with Suzanne Goin & Caroline Styne, and their partners at Sodexo, to create a mid-contract rebrand that reflects the joy of the 100th anniversary and will feel fresh for years to come. A clear design vision allowed us to create a thoughtful connection throughout the property, while allowing each of the concession stands to have their own brand, which extends from signage to menu boards to equipment overlays.