BLACK ANGUS STEAKHOUSE

To stand out against their something-for-everyone casual dining counterparts, we brought Black Angus back to its roots as The American Steakhouse. Their cowboy was rousted from retirement to give voice to the brand – bold, genuine and unapologetic. High-end, mouthwatering photography and bold copy revitalized the brand, and we carried that across every aspect, from in-store menus, POP and environmental graphics to digital marketing and print advertising.