Ever wanted to take a short trip back to the 1970s, but without the avocado-hued appliances, shag carpet and other assorted “missteps” of the decade? We’ve got you covered. Just cruise up the 101 into North Hollywood and find yourself in the idyllic setting of The Garland. Stylish, modern, yet thoroughly nostalgic, it’s the best spot in LA to retreat from the chaos, but not get too far-out*. (*puns are very ’70s, the lack of internet access made people desperate for cheesy entertainment)
Inviting, playful and vintage-inspired touches are felt in every part of The Garland.
As one of our new clients, we were thrilled to take a trip back in time and embody the laid-back vibe, sunny optimism and cozy neighborhood familiarity that The Garland offers. As it underwent an extensive renovation, we created the brand voice and expanded the brand identity to launch with their reopening. The new look & feel had to fit with the existing logo and web design, which were already in the works. And capturing the vibe was no small feat – the space used to be a Holiday Inn. The final look is an upgrade, throwback, sidestep, 360 overhaul, and we’re fairly certain we stuck the dismount.
The Garland is a family business, so we played up the friendly approachability of the property and threw in whimsical, sun-drenched touches to encapsulate mid-century inspiration with a fresh perspective that comes off like a visit to a really cool neighbor’s house.
This is just a sampling of our ongoing work with The Garland, but we couldn’t wait to share. More will be unveiled as we continue to launch the work, including their new on-site restaurant, The Front Yard. Think LA-inspired cuisine without the fuss and pretense…like going to a block party hosted by a chef.
In a city that some say lacks much history, we consider ourselves immensely lucky to be working with a client that understands the value of their own nostalgia and counts operating at the pace of a bygone era an invaluable selling point. Check ’em out and enjoy a little weekend getaway four decades in the past.